Social Media Usage Statistics 2024. As of today, there are 4.95 billion active social media users worldwide, representing an astounding 60% of the global population. Read the report now and learn how to use each trend to your advantage.
We’ve compiled 100+ social media statistics to guide your online marketing efforts in 2024. Millennials are the most active demographic on social media, with 68.8% of them estimated using social in 2024.